Single-Word Challenge

a picture of a swim medal
June 29, 2022

Brad Seng


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Bold, Reclaimed, Joyful ... take-on Coach Brad Seng's 'Single-Word Challenge for Goals' and you'll find yourself more focused as you head into your race season.

In his video (above), Brad references this article (link below) from D3 Head Coach Mike Ricci about effective goal setting.


Coach Brad Seng enjoys working with athletes of all abilities who set a variety of personal goals. He understands difficult training days. Challenging days and subpar workouts are inevitably part of the triathlon landscape, as are the times when you’re feeling great and everything clicks. He believes there are lessons to be learned from experiencing both. Sometimes having to fight for a workout is just what’s needed to achieve an important breakthrough in mental conditioning.  

Coach Brad is a USA Triathlon Certified Level II, USA Triathlon Certified Youth & Junior, Training Peaks Level 2 Certified Coach and NESTA Certified Sports Nutritionist (National Exercise and Sports Trainers Association).

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