Living the Dream: Meet a D3 Coach

Triathlete on the bike portion of an Ironman
December 13, 2016

Brad Seng


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After racing triathlons professionally for 12 years I have transitioned to coaching full-time. Looking back, I have been coaching in some capacity for the last twenty years with my coaching roots in swimming and soccer. It is a privilege to work with our D3 athletes and I embrace the opportunities and challenges with great enthusiasm. People often ask me if I miss racing professionally and the training. Having spent hours upon hours the last 12 years training and racing, I now enjoy not having my weekends being consumed with "doing the work". While I wouldn't describe myself as a weekend warrior type athlete, I still enjoy the active lifestyle and maintaining enough fitness to keep up with some of the young guns on the University of Colorado triathlon team.

Being able to share my triathlon knowledge with individual athletes while crafting training plans to help them achieve their goals brings great satisfaction to my day-to-day living. I was born to coach and thoroughly enjoy the creative aspects of putting together training plans, analyzing data, providing feedback and of course delivering the occasional swift kick in the pants when necessary!

My typical day begins with e-mail correspondence and reviewing data files from key sessions from the prior day. I like to see how my athletes are responding to the training stimuli via the various tools in Training Peaks and any notes an athlete may leave about how she/he felt during a particular session. Working remotely with my laptop and various phone apps has some nice perks and allows me to get in my own training around coaching commitments, athlete phone consults, data review, etc. Just with my own racing, one of my favorite days of the year are race days where I can either attend in person or track athletes during races. I always love race mornings and often find myself falling asleep the night before with the excitement as if it were my own race.My general coaching philosophy is rooted in four pillars: character, community, commitment & courage. One of the main themes I strive to instill in my athletes is patience, especially with long course racing. Additionally, I want my athletes to trust the plan and extend themselves, becoming comfortable when things get uncomfortable. Ultimately, my job is to provide a service where athletes are challenged physically & mentally while enjoying the process.


Wishing you the best this race season!
Coach Brad

Coach Brad Seng enjoys working with athletes of all abilities who set a variety of personal goals. He understands difficult training days. Challenging days and subpar workouts are inevitably part of the triathlon landscape, as are the times when you’re feeling great and everything clicks. He believes there are lessons to be learned from experiencing both. Sometimes having to fight for a workout is just what’s needed to achieve an important breakthrough in mental conditioning.  

Coach Brad is a USA Triathlon Certified Level II, USA Triathlon Certified Youth & Junior, Training Peaks Level 2 Certified Coach and NESTA Certified Sports Nutritionist (National Exercise and Sports Trainers Association).

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